GE to pour $105M into EMC and VMware’s Pivotal Initiative


The Pivotal Initiative, the big cloud and big data startup backed by parents EMC(s emc) and VMware(s vmw), now has another big, scary backer: General Electric(s GE) is ponying up $105 million for a 10 percent stake in the company.

Bill Ruh, GE’s VP, will talk about the investment and the Pivotal One Enterprise PaaS later today on Pivotal’s coming out party at 1 p.m. Eastern Time, joining Paul Maritz, the former VMware CEO (pictured above) who’s heading up Pivotal.

GE, the huge conglomerate that makes everything from household appliances to medical devices to jet engines, has been talking up the industrial internet of late. And now GE’s Global Software Center in San Ramon, Calif., will to use the Pivotal technologies as a standard way to deliver data management across GE units, according to the joint announcement.

According to statement released Wednesday morningt:

“The companies also announced their…

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